Keep America Beautiful's landmark public service ad, which featured the now-famous face
and tear of the actor Iron Eyes Cody, first airing on Earth Day 1971. It was titled
People Start Pollution, People Can Stop It, and it went on to become one of
the most successful and memorable campaigns in advertising history.
The Great American Cleanup, a project of Keep America
Beautiful, is coordinated locally by Keep
Palm Beach County Beautiful Inc. and the Solid Waste