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Who is this Native American? |
View the original KAB 1971 Public Service Announcement (Quicktime - 60sec. - 2.8MB) View the Newest Public Service Announcement
(quicktime - 30sec. - 1.7MB) |
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| Almost three decades ago, Keep America Beautiful created a
powerful visual image to dramatize how litter and other forms of environmental pollution
were hurting America, and how litter was every individual's responsibility. Keep America
Beautiful's landmark public service ad, which featured the now-famous face and tear of the
actor Iron Eyes Cody, first aired on Earth Day 1971. It was titled “People Start
Pollution, People Can Stop It,” and it went on to become one of the most successful
and memorable campaigns in advertising history. This public service ad—which became
widely known as the “Crying Indian”—and the several versions that followed
are credited with helping to fuel the fledgling environmental movement in this country. Keep
America Beautiful's newest PSA, titled “Back By Popular Neglect,” first aired on
April 21/Earth Day 1998. It recalls the famous face and tear of Iron Eyes Cody, and
delivers a strong message about litter prevention and individual responsibility. It was
adapted to include information about the 1999 Great American Cleanup™. |
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1920 Palm Beach Lakes Blvd., Suite 210
West Palm Beach, FL 33409
Phone (561) 686-6646
Fax (561) 686-6642
keepPBC@bellsouth.net
